WATCHES DON’T JUST HAVE HANDS ANYMORE, IT’S ADDED A LOT MORE TO ITS BODY…

The “Internet of Things”, otherwise known as IoT, is deeply referred to as ‘the pervasive presence of a diverse range of devices – such as sensors, actuators or mobile phones – which, through unique addressing schemes, are able to interact and cooperate with each other to reach a collective goal’. In simpler terms, it refers

THE ART OF IKEA’S MOBILE MARKETING

As an advanced and evolving country, ever since the arrival of mobile phones, Australians have been predominantly utilising the device for immeasurable motives. From 18.6 million users in 2017, the number of Australian mobile users in 2021 is forecasted to reach roughly 20.6 million smartphone users. Smartphones are shaping consumer behaviours and the world in

THE MAGIC USE OF DIGITAL MARKETING MEDIAS IN MY PROTEIN

In this global society of public relations, earned, paid and owned media marketing are the mainsprings to every content campaigns. When you separate each of these media types, each of them can work fruitfully to propel engagement with your business or brand, however, when all three media types are combined, that’s when the glamour and

THE ARTISTRY AND DOWNSIDE OF INFLUENCER MARKETING

What and who ? Influencers are the populated that possess dedicated social following and are considered as the experts in their niche market. With social media influencers on the rise on platforms such as Instagram, Facebook, Pinterest and TikTok, influencer marketing can leverage enterprises to reach their target market. Artistry Let’s get down to the

STARBUCKS’ SOCIAL MEDIA MARKETING SUCESS

Social media marketing is simply described as captivating and engaging with existing and potential consumers to advocate a business’ developed and yearning culture and mission through the use of social media platforms and networks (Saravanakumar & Suganthalakshmi 2012). In the 21st century, social media has primarily become the method of statement, authorising users and those